Google Business Profile
Categories, services, photos, posts and every detail filled in. This is usually the biggest single lever. See Google Business Profile optimization.
Local SEO
Local SEO Services for Small Businesses
These are the local SEO services I offer small businesses that depend on customers nearby: restaurants, salons, trades, clinics and shops. I work on your Google Business Profile, your citations, the service and location pages on your site, your reviews and the tracking that shows which calls came from search. I do the work myself, from Porto, for businesses in Portugal, the UK and the US.
What I Do
What's included in my local SEO services
Local search results are decided by relevance, distance and prominence. These are the parts you can influence.
Citations
Your business name, address and phone number, identical across the directories and maps that matter, with duplicates and old addresses cleaned up.
Service and location pages
Pages on your site for each main service and area you serve, written for the people searching, with the details Google uses to match you to a place.
Reviews and tracking
A simple review routine, help replying, and call and enquiry tracking in GA4 so you can see what local search actually brings in.
Why Small Businesses
Local SEO services for small business, without agency layers
A local SEO company usually puts an account manager between you and the people doing the work. With me, the person on the call is the person updating your profile, writing your pages and fixing the site. That keeps things fast, and it keeps the cost tied to work rather than meetings.
If you want the broader picture first, including Google Ads and analytics, see my marketing services. If you want an outside view of your whole site's SEO, see SEO consultant.
Where
Local SEO wherever your customers are
Local SEO works the same way in any town: the profile, the citations and the pages have to match the area you serve. I meet businesses in Porto, Vila Nova de Gaia and nearby in person when it helps, and work online with businesses elsewhere in Portugal, the UK and the US.
How It Ranks
How local search results are decided
Google says local results come down to three things: relevance (does the business match the search), distance (how close it is to the person searching) and prominence (how well known and well reviewed it is). You can't move your address, so local SEO works on the other two.
Relevance comes from the right categories, complete services and pages on your site that describe what you do and where. Prominence comes from reviews, consistent listings in directories, links from local sites, and a website Google trusts. I work on both, and I keep the website and the profile saying the same thing.
Recent Work
Local businesses I have worked with
Restaurant in Porto
Optimised the Google Business Profile and worked on local SEO so new customers could find the restaurant when searching nearby on Google Maps.
Local business in Vila Nova de Gaia
Worked through the profile, services and categories alongside local SEO, and set out a clear plan the owner could follow.
Barber shop in Porto
Worked on the Google Business Profile and local SEO, and walked the owner through how people actually search for a barber nearby.
How This Works
How local SEO work runs
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Call
A free 20-minute call about the business, the area and the searches that matter.
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Audit
Profile, citations, site and competitors, with a list of what to fix first.
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Fix and build
I fix the profile and citations and build or improve the local pages.
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Track and keep going
Monthly reviews, posts and tracking, so the gains keep building.
FAQ
Questions about local SEO services
What do local SEO services include?
Google Business Profile optimisation, citation cleanup, service and location pages on your website, a review routine, technical fixes on the site, and tracking of calls and enquiries from local search.
How long does local SEO take?
Profile and citation fixes can show up within a few weeks. Reviews, pages and authority build over months. Distance to the person searching also matters, and that part cannot be changed.
Do I need a website for local SEO?
You can rank in the map results with a profile alone, but a website with clear service and location pages makes the profile stronger and gives people somewhere to go before they call.
Can you do local SEO for more than one location?
Yes. Each location needs its own profile, citations and page, with consistent details, so the work scales per location.
How much do local SEO services cost?
It depends on how competitive your area and services are, and how much needs fixing. After a first look at your profile and site, I send a clear quote.
Can I do local SEO myself?
You can do a lot of it. Keep your Google Business Profile complete, ask every happy customer for a review, and make sure your details match everywhere. I help when you want it done faster, or when the problem is on the website side.
Want more customers from local search?
Send me your business name and the area you serve. I will tell you honestly what I would fix first.