Marketing

Marketing Services: Local SEO, Google Business Profile and Ads

I help businesses in Porto and Vila Nova de Gaia, and online further afield, with local SEO, Google Business Profile and ads: better visibility on Google and Google Maps, a clear view of the website traffic, and more visitors turned into enquiries and customers.

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What I Do

SEO consulting and digital marketing in Porto

As an SEO consultant, I work on local and technical SEO, your Google Business Profile and paid ads, with tracking in place so you can see what is working.

Google Business Profile

For most local businesses, your Google Business Profile is seen more than your website. I optimize it properly: categories, business information, services, photos, and the review setup, so it works for you.

Profile optimization and accurate business information
Correct categories and service listings
Photos that represent the business well
A working process for collecting reviews

Help local customers find your business when they search on Google and Google Maps.

More about Google Business Profile optimization

Local & Technical SEO

Local SEO is a combination of technical foundations, on-page content, and relevance signals that tell Google your business genuinely serves a given area. I work on all three, not just one.

Technical SEO foundations: site speed, crawlability, indexing, Core Web Vitals
On-page SEO and local relevance
Internal linking and structured data (schema.org)
Content that matches what your customers actually search for

The goal is durable search visibility. I won't promise a guaranteed #1 ranking, because no one honestly can.

More about my local SEO services

Meta Ads & Social Media Marketing

Facebook and Instagram campaigns built around a specific audience and a landing page designed for that audience, with conversion tracking so results are actually measurable.

Audience targeting on Facebook and Instagram
Creative testing to see what actually resonates
Landing pages matched to the campaign
Meta Pixel and conversion tracking across the funnel
More about Facebook and Instagram ads

Analytics & Tracking

You should know which channels and actions are actually generating enquiries, not guess. I set up Google Analytics 4 and Google Tag Manager properly, with a clean dataLayer and event and conversion tracking that reflects what actually matters to your business.

Google Analytics 4 setup and configuration
Google Tag Manager and dataLayer implementation for clean, maintainable tracking
Meta Pixel setup alongside Google's tracking
Event and conversion tracking tied to real business actions
More about GA4 setup

Conversion Optimization

Getting more traffic matters less if the site doesn't convert it. I look at clarity of CTAs, the landing page and user journey, forms, mobile experience, and trust signals, then test changes rather than guessing.

Clearer calls to action and landing pages
Simplified user journeys and forms
Mobile experience and trust signals
Testing changes instead of guessing

The focus is converting the traffic you already have, not just chasing more of it.

I don't guess what's working. Every campaign and every page change gets tracked, so we know within weeks, not months, whether it actually moved the needle.

Samama Tahir

Who It's For

Local SEO for businesses, from one consultant

A local SEO agency usually splits the work between an account manager, a content writer and a developer. I do it myself: the Google Business Profile, the pages on your site, the technical fixes in the code, and the tracking that shows which calls and enquiries came from search. Because I'm also a web developer, the problems an audit finds get fixed, not just listed in a report.

I meet local businesses in Porto, Vila Nova de Gaia and nearby when it helps, and work online with businesses in the rest of Portugal, the UK and the US. Local SEO for businesses is the same work wherever you are: accurate details, pages that are relevant to the area you serve, and real reasons for customers to choose you.

How This Works

A simple, honest process

  1. Understand

    Understand the business, its audience, and its current online presence.

  2. Audit

    Identify the technical, visibility, and conversion problems actually holding it back.

  3. Improve

    Implement the changes likely to make the biggest difference first.

  4. Measure

    Track what actually happened, and keep improving from there.

Common Questions

What people ask about getting found

A few of the questions that come up before starting local SEO or ads.

Straight answers

Every question gets a plain, direct answer. If something isn't worth doing yet, I'll say so, even if it means less work for me.

No obligation

Asking a question doesn't commit you to anything. I'd rather you know what you're getting into before we start.

Ask Me Anything

See all FAQs

FAQ

Local SEO questions, answered

What is local SEO?

Local SEO is the work that helps a business show up when people nearby search for what it offers, both in the Google Maps results (the local pack) and in the normal results under them. It covers your Google Business Profile, the service and location pages on your website, consistent business details across directories, and reviews.

Why is local SEO important for a small business?

Searches that include a place, or "near me", usually come from people who are ready to call or visit. If your business doesn't appear in the map results for those searches, those customers go to whoever does. And unlike ads, you don't pay for each visit that local search sends you.

How do you rank in local SEO?

Google looks at three things for map results: relevance (how well your profile and site match the search), distance (how close you are to the person searching) and prominence (reviews, links and mentions). I work on the parts you can influence: a complete and accurate Google Business Profile, clear service and location pages, consistent citations, a steady flow of genuine reviews, and a technically sound website. Nobody can honestly guarantee a position, but these are what move it.

What is a local SEO citation?

A citation is any online mention of your business name, address and phone number, such as a directory listing or a Bing Places profile. Google compares them, so they need to match your Google Business Profile exactly. I find and fix the ones that don't, and add the directories that are worth being on.

How much does local SEO cost?

It depends on how competitive your services and area are, and whether we're starting from a new profile or an established one. After a first look at your Google Business Profile and website, I send a clear quote for the work, so you know the cost before anything starts.

Do you only work with businesses in Porto?

No. I can meet businesses in Porto, Vila Nova de Gaia and nearby in person when it helps, and I work online with businesses in the rest of Portugal, the UK and the US. Local SEO works the same way in any city: the profile, the pages and the reviews have to match the area you serve.

Not sure where your website or Google presence is losing customers?

I'll take an initial look at your website and online presence and let you know, honestly, where I think there's room to improve.

Book a free 20-min call