Marketing Services for Businesses in Porto
I help businesses improve their visibility on Google, understand their website traffic, and turn more visitors into enquiries and customers.
Google Business Profile
For most local businesses, your Google Business Profile is seen more than your website. I optimize it properly: categories, business information, services, photos, and the review setup, so it works for you.
- Profile optimization and accurate business information
- Correct categories and service listings
- Photos that represent the business well
- A working process for collecting reviews
Help local customers find your business when they search on Google and Google Maps.
Local & Technical SEO
Local SEO is a combination of technical foundations, on-page content, and relevance signals that tell Google your business genuinely serves a given area. I work on all three, not just one.
- Technical SEO foundations: site speed, crawlability, indexing, Core Web Vitals
- On-page SEO and local relevance
- Internal linking and structured data (schema.org)
- Content that matches what your customers actually search for
The goal is durable search visibility. I won't promise a guaranteed #1 ranking, because no one honestly can.
Google Ads
Search campaigns built around the keywords people actually use when they're ready to buy or enquire, with conversion tracking in place from day one so you know what a click is actually worth.
- Search campaign setup and keyword targeting
- Conversion tracking configured before launch
- Landing pages built to convert that traffic
- Ongoing performance measurement, not "set and forget"
The focus is qualified traffic that's likely to convert, not just a higher click count.
Meta Ads & Social Media Marketing
Facebook and Instagram campaigns built around a specific audience and a landing page designed for that audience, with conversion tracking so results are actually measurable.
- Audience targeting on Facebook and Instagram
- Creative testing to see what actually resonates
- Landing pages matched to the campaign
- Meta Pixel and conversion tracking across the funnel
Analytics & Tracking
You should know which channels and actions are actually generating enquiries, not guess. I set up Google Analytics 4 and Google Tag Manager properly, with a clean dataLayer and event and conversion tracking that reflects what actually matters to your business.
- Google Analytics 4 setup and configuration
- Google Tag Manager and dataLayer implementation for clean, maintainable tracking
- Meta Pixel setup alongside Google's tracking
- Event and conversion tracking tied to real business actions
Conversion Optimization
Getting more traffic matters less if the site doesn't convert it. I look at clarity of CTAs, the landing page and user journey, forms, mobile experience, and trust signals, then test changes rather than guessing.
- Clearer calls to action and landing pages
- Simplified user journeys and forms
- Mobile experience and trust signals
- Testing changes instead of guessing
The focus is converting the traffic you already have, not just chasing more of it.
A simple, honest process
-
Understand
Understand the business, its audience, and its current online presence.
-
Audit
Identify the technical, visibility, and conversion problems actually holding it back.
-
Improve
Implement the changes likely to make the biggest difference first.
-
Measure
Track what actually happened, and keep improving from there.
What people ask about getting found
A few of the questions that come up before starting local SEO or ads.
Straight answers
Every question gets a plain, direct answer. If something isn't worth doing yet, I'll say so, even if it means less work for me.
No obligation
Asking a question doesn't commit you to anything. I'd rather you know what you're getting into before we start.
Not sure where your website or Google presence is losing customers?
I'll take an initial look at your website and online presence and let you know, honestly, where I think there's room to improve.