How to hire a WordPress developer: a practical checklist
How to hire a WordPress developer: where to look, what to ask, red flags, how to compare quotes and how to set up the project so it goes well.
Blog
Blog: Web Development, SEO and Ecommerce Guides
Practical guides on WordPress, Shopify, online stores and analytics. I write about the questions clients ask me most, with the detail I would want if I were in their place.
Ecommerce website development cost: what really drives it
What decides ecommerce website development cost: platform, catalogue, design, integrations, migration and the running costs after launch, explained honestly.
GA4 setup guide: a step-by-step checklist
A practical GA4 setup guide: property and data stream, Google Tag Manager, consent mode, key events, ecommerce tracking, filters, links and testing.
How much does a Shopify expert cost?
How much a Shopify expert costs depends on the type of work, the pricing model and who you hire. What drives the cost and how to get a fair quote.
Understanding Shopify customer accounts: what changed in the new architecture
Classic vs new Shopify customer accounts: passwordless sign-in, hosted account pages, UI extensions, what changes in your theme and a checklist before switching.
Mobile-friendly multi-level WordPress menu with a custom walker and jQuery
Build a mobile-friendly multi-level WordPress menu with a custom Walker_Nav_Menu class and jQuery: accessible toggles, one submenu per level, no plugin.